Make it stand out.
Take a minute to write an introduction that is short, sweet, and to the point.
Here you are going to state the challenges and frustrations
THAT ONE MIGHT CURRENTLY BE FACING IN THEIR BUSINESS
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How about an itemized list of specific pain points? You want these to be very telling of where this person might be at emotionally and where you once were.
Another specific pain point here and you want it to be very telling of where this person might be at emotionally and where you once were.
Maybe you've they've feeling this way, frustrated by this particular situation and overwhelmed?
Maybe they're wishing they could ____ or ____ without having to ____ or ____. It's just so hard!
Welcome to Your Product or
Here is where you are going to paint the picture of what life could look like should this person choose to invest in your ability to in fact change their life. And this picture should be mouthwatering and describe the exact benefits that you yourself have experienced because of this very thing or the very things you teach in this course.
And as soon as they have envisioned what is possible, you are going to make sure they know that you were once in their shoes. You're going to break down all of the frustrations in the next section.
READY FOR YOUR LIFE TO CHANGE?
“This program transformed my business & my life!”
Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is.
-Maya